As such, the American exporters have to conduct extensive studies in order to identify, understand and relate to the forces that drive the Japanese market and the demand for American cosmetic products.
Bibliography
Carr, J., the Japanese Market: Information Sources for Overseas Companies, Warwick Statistics Service, 1984
Gummesson, E., Total Relationship Marketing..., Butterworth-Heinemann, May 1999
Kotaro, T., the Japanese Market Economy System: Its Strengths and Weaknesses, Kodansha Ltd. Publishers, 1994
Vogel, D., Consumer Protection and Protectionism in Japan, Journal of Japanese Studies, Volume 18, Number 1, 1992
Focus on Japan, the World's Second Largest Economy!,...
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now